Ever try to cook something from an old recipe that called for a pinch or this, a dash of that, and a little bit of something and ended up with a mess? Coaching programs can work this way. Sometimes in our efforts to “humanize” a process or refrain from being dry and mundane we skip out on the details and loose the consistency that makes a “recipe” or process work.
There are many great Realtors out there at the top of their industry but if they lack the ability to quantify and systematize what they do then it is of little help to anyone studying under them.
Realtor Mentor’s have some specific challenges because often the skills that differentiate them from the average Realtor has to do with their ability to read, relate to and provide excellent service to people. Since no two people are alike creating a generic process for this may seem like an overwhelming process.
To systematize a referral, newsletter or marketing program is relatively easy, but to truly systematize the client meeting process had its challenges. How could you come up for one way of handling everyone you meet with when everything from their acceptance of risk, to their financial savings and therefore ability to invest in different products were all so different from one another?
The easiest way I have found to accomplish such a thing is to identify the many questions that you ask every client. Then take into consideration that you already know about them. From there you may categorize them into two or more groups and then have a process for handling each appropriate group. This allows you to truly systematize your “client service” while still allowing for a level of customization. Of course, the process for providing service to group A, group B & group C may till be 98% the same, but the attention to the minor differences can be the difference between average earnings for you (and your Realtor coaches) and superior earnings.
Questionnaires are a great way to accomplish this. Especially if they are for the Realtor to fill out and not all of the questions are verbally asked of the client, (they may know some already). It keeps the process organized without appearing too “by the book” to new clients and prospects. You can just ask the applicable questions while keeping the meeting fresh and productive. You will also find that the process of refining your client meeting system and making it easy to replicate will push you to improve it.
Are you ready to take the next step toward turning your Realtor skills into profitable information products and automated continuity programs that can earn you massive (and practically passive) income?
I will lay out for you the step-by-step process I used to build a highly automated coaching company that generated over $50,000.00 per MONTH (with practically no overhead), in less than 4 years.
This includes:How to choose your specialty, systematize it, market it and deliver it to your clients, all served to you on a silver spoon.